Adidas Newest Shoes Features Augmented Reality Applications

Adidas is set to celebrate their new line of Adidas Originals, with Augmented reality built in. 5 special sneakers will unlock an exciting online experience with challenging games and exclusive content. The 2010 collection will have an AR marker placed into the designs of the trendy footwear, offering exclusive online content when the shoes are waves in front of a webcam. A sign of things to come. Awesome!

Posted via email from scratching the surface