Glamor House: A Truly Integrated Pampering Experience

Escape seems to be the order of the day. Especially for people like us. Deadlines. Traffic jams. Stress and more stress. Well, look no further. Tucked unassumingly off Jalan Riong, Bangsar, Glamor House is a beauty house that offers a unique blend of pampering and beauty services. Owned and developed by Glamor Maison, Glamor House was created to provide an environment of calm and peacefulness where one could escape the hustle and bustle of everyday life, immmerse in therapeutic aromatherapy packages, hand and foot spa treatments. Or sport a new hairstyle. You’ll be spoiled for choice and truly pampered.

Glamor Maison approached us to develop their branding and communications in early Q2 of the year. It kicked off with an interactive meeting where they were plundered with plenty of questions. Something they were not accustomed to, they told us. The owners explained that their previous designer never asked any questions. Reassuring them that this was how we worked, and that understanding the Client and their needs and objectives were essential part of the process, they realised we weren’t kidding. Dead serious. (hah, pun intended). And so began the journey of exploring different approaches and executions of the basic logo. We knew from the start that we wanted something logotype-based – elegant, contemporary, premium.

Some of the explorations.

The final logo after many iterations.

With the logo finally wrapped up, we had quite a task in our hands to get the overall visual identity in place – business cards, letterhead, product flyers, bunting/banners, billboard, signage, menu rate cards, print ad, invites and web (developed by partners Mixsol Sdn Bhd). Principal reason being the soft launch looming. Being the green company that we are, we opted for eco-stock for the name cards. This proved, again, challenging. The final product was acceptable, however, concerns included ink on one of the solid coloured sides rubbing off on the white background of the non-printed face when stacked. Multiple layers of varnishing later helped reduce the bleeding and flakiness, but this, still, was less than ideal. After much deliberation internally and consultation with Client and printer Five Stars Press, we decided to go by way of the conventional art paper, with lamination and special ink.

Up next was photography for the main branding image that would be purposed for the print ad, website, product flyers, billboard/buntings. This took place onsite at Glamor House with our pal and talented photographer Andrew Lee of Art Dynamics. The half day shoot went smoothly although much time was spent in preparation. Many thanks to the Glamor House team for being such sports!

We also went on to set-up their Facebook page as the web was being developed. More exciting things to come from Glamor House, so stay tuned!