Spicing Up Axiata

Our interior partners Designlogix, also part of the Level5 Creative group, asked us to add some spice to the Axiata Centre at Quill 7, Sentral. We started off with a typographic wall near the entrance. We utilised keywords that represented the Celcom-Axiata brand, and also its triangular elements. We’re currently working on an extension of this (shown in pic above) which would cover a wider area near the entrance.

By the time you read this, our large format printing partner Big Wig would have installed the 33ft height pop art wall inside the center. Being a big fan of Warhol, this was a little project we enjoyed getting down and dirty with. Andrew Lee of Art Dynamics provided the expert photography services while we art directed the spirited, crazy bunch of multi-national Axiata personnel, including their management/directors. Conversions from post produced images took about 3 days.

More exciting, funky stuff will be happening at the Celcom-Axiata Interactive Center soon!