MeatWorks Restaurant, the contemporary restaurant based in Solaris, Mont Kiara is fast becoming THE place for good, juicy, melt-in-your-mouth steaks. MeatWorks has been one of the most challenging and fulfilling project for scratchdisk ever. Aside from developing the brand, visual identity, advertising and web, we also helped MeatWorks to take advantage of social media with strong presence in Twitter and now, Facebook. It’s been quite a journey, stay tuned for more great things from MeatWorks!

+ Follow MeatWorks on Twitter
+ Add MeatWorks as a friend on Facebook
+ Be a fan of MeatWorks on Facebook

MeatWorks is a fresh F&B concept combining restaurant, deli, butchery and MeatStudio. Masterminded by NFC – National Feedlot Corporation, possibly the largest halal, organic beef producer in Malaysia, MeatWorks offers global cuisine in a contemporary, rustic setting. The MeatWorks project is by far, one of the most interesting and challenging projects scratchdisk has ever undertaken. Being involved from ground up, scratchdisk was tasked to develop the branding, visual identity, environmental graphics and more. The design and creative process proved to be very fulfilling and gratifying simply because of the Client’s involvement in every stage of development. Receptive to ideas, yet knowing what they wanted or didn’t want, pushed scratchdisk to be better and do better. The passionate MeatWorks team truly inspired us and even from the start, we believed in the brand, what it stood for and what it could develop into. We are indeed glad to be part of MeatWorks’s growth and thankful that we’ve been given an opportunity to do great things with the brand. We love it so much we’ve pushed the idea of using social media to the Client, and MeatWorks is now on Twitter and coming to Facebook real soon. We’re currently developing the official website and more!

Follow MeatWorks on Twitter, and we’ll keep you posted on the up-and-coming Facebook and official website.

+ MeatWorks on Twitter
+ National Feedlot Corporation

scratchdisk’s identity, starting with its business cards has been given a complete makeover. Call it ‘Version 2.0′ for 2009, the card is a much cleaner, no-frills direction, not only incorporating an updated scratchdisk logo (we’ve dropped the icon) but also proudly bearing our association to Level5, a creative group we’ve set-up with Paper Cut Ideas, Simpleet Solutions and Wilfredstudios.

The new card is devoid of colours (one spot colour printing), utilising environmental-friendly paper from Fine Paper Takeo and executed with a simple emboss. The new identity gives a clue as to where scratchdisk is heading as a creative company – simple (back-to-basics), socially-responsible and innovative.

Coming right up will be an updated website to be consistent with the new look plus moving to new premises in April! Looks like 2009 is a time for change!

What do you think of the new cards? Tweet us!

scratchdisk was involved in a very fun project involving a magic-inducing big idea and lots of fun with Corbis. The by-invitation only year-end celebratory event as a tribute to creativity themed “You Are Magic” will happen on December 4, 2008. scratchdisk developed the e-flyer, printed flyers and backdrop for the event.

> Visit the event page on Facebook.

PMSSB is vested with the authority on behalf of PETRONAS to enforce the PETRONAS Policy on Maritime Activities. PMSSB main role is to be the focal point for the provision of marine expertise, consultancy and services to PETRONAS and all its OPUs.

scratchdisk was tasked to design and develop a corporate profile including inserts and a series of posters and flyer. These were completed within a very short period of time. In line with scratchdisk’s environmental efforts, we proposed environmental-friendly material for the items. PMSSB was thrilled to support this and agreed to contribute to the cause.