Spicing Up Axiata
Our interior partners Designlogix, also part of the Level5 Creative group, asked us to add some spice to the Axiata Centre at Quill 7, Sentral. We started off with a typographic wall near the entrance. We utilised keywords that represented the Celcom-Axiata brand, and also its triangular elements. We’re currently working on an extension of this (shown in pic above) which would cover a wider area near the entrance. By the time you read this, our large format printing partner Big Wig would have installed the 33ft height pop art wall inside the center. Being a big fan of Warhol, this was...
read moreMenara Binjai: Tower of Sustainability
When we were called in to develop branding and communications for a green building project by Khor Joo Saik, a Malaysian private investment company, we were ecstatic. Principle reason? We’re passionate about being green and sustainable. We’re always on the look out for green projects whether big or small to be involved in. So this was certainly a huge green opportunity. Enter Menara Binjai, a 35-storey Grade A corporate office tower, certified Gold by Green Building Index (GBI) of Malaysia and BCA Green Mark of Singapore. Located right smack in the heart of KL, Menara Binjai was...
read moreHelping MeatWorks Plug In
MeatWorks Restaurant, the contemporary restaurant based in Solaris, Mont Kiara is fast becoming THE place for good, juicy, melt-in-your-mouth steaks. MeatWorks has been one of the most challenging and fulfilling project for scratchdisk ever. Aside from developing the brand, visual identity, advertising and web, we also helped MeatWorks to take advantage of social media with strong presence in Twitter and now, Facebook. It’s been quite a journey, stay tuned for more great things from MeatWorks! + Follow MeatWorks on Twitter + Add MeatWorks as a friend on Facebook + Be a fan of MeatWorks...
read moreTHE 26TH ICSID WORLD DESIGN CONGRESS IN SINGAPORE
The Icsid World Design Congress 2009 will be held from 23 to 25 November at Suntec International Convention and Exhibition Centre in Singapore. Themed “Design Difference – Designing Our World 2050″, this year?s Congress will directly address today?s global challenges in an attempt to deliver powerful propositions that will shape the world of 2050. We expect professional associations, societies, institutions, government bodies, and corporations from around the world, coming to partake and contribute. To reach and embrace the future, we will go beyond the conventional...
read moreKeynote @ UrekaWeekend
Check out the keynote I did for UrekaWeekend yesterday, on Slideshare >
read more