scratchdisk creative | branding, graphic design, visual identity, malaysia » environmental graphics http://scratchdisk.biz branding. design. visual communication. Fri, 17 Feb 2012 10:50:09 +0000 en hourly 1 http://wordpress.org/?v= Spicing Up Axiata http://scratchdisk.biz/2010/10/spicing-up-axiata/ http://scratchdisk.biz/2010/10/spicing-up-axiata/#comments Sun, 17 Oct 2010 08:28:29 +0000 scratchdisk http://scratchdisk.biz/?p=440 Axiata Typo Wall

Our interior partners Designlogix, also part of the Level5 Creative group, asked us to add some spice to the Axiata Centre at Quill 7, Sentral. We started off with a typographic wall near the entrance. We utilised keywords that represented the Celcom-Axiata brand, and also its triangular elements. We’re currently working on an extension of this (shown in pic above) which would cover a wider area near the entrance.

Axiata Pop Art Wall

By the time you read this, our large format printing partner Big Wig would have installed the 33ft height pop art wall inside the center. Being a big fan of Warhol, this was a little project we enjoyed getting down and dirty with. Andrew Lee of Art Dynamics provided the expert photography services while we art directed the spirited, crazy bunch of multi-national Axiata personnel, including their management/directors. Conversions from post produced images took about 3 days.

More exciting, funky stuff will be happening at the Celcom-Axiata Interactive Center soon!

]]> http://scratchdisk.biz/2010/10/spicing-up-axiata/feed/ 0 MeatWorks. For all your meaty cravings. And more. http://scratchdisk.biz/2009/07/meatworks-for-all-your-meaty-cravings-and-more/ http://scratchdisk.biz/2009/07/meatworks-for-all-your-meaty-cravings-and-more/#comments Sun, 12 Jul 2009 07:59:41 +0000 vernieman http://scratchdisk.biz/the-work/113/meatworks-for-all-your-meaty-cravings-and-more MeatWorks is a fresh F&B concept combining restaurant, deli, butchery and MeatStudio. Masterminded by NFC – National Feedlot Corporation, possibly the largest halal, organic beef producer in Malaysia, MeatWorks offers global cuisine in a contemporary, rustic setting. The MeatWorks project is by far, one of the most interesting and challenging projects scratchdisk has ever undertaken. Being involved from ground up, scratchdisk was tasked to develop the branding, visual identity, environmental graphics and more. The design and creative process proved to be very fulfilling and gratifying simply because of the Client’s involvement in every stage of development. Receptive to ideas, yet knowing what they wanted or didn’t want, pushed scratchdisk to be better and do better. The passionate MeatWorks team truly inspired us and even from the start, we believed in the brand, what it stood for and what it could develop into. We are indeed glad to be part of MeatWorks’s growth and thankful that we’ve been given an opportunity to do great things with the brand. We love it so much we’ve pushed the idea of using social media to the Client, and MeatWorks is now on Twitter and coming to Facebook real soon. We’re currently developing the official website and more!

Follow MeatWorks on Twitter, and we’ll keep you posted on the up-and-coming Facebook and official website.

+ MeatWorks on Twitter
+ National Feedlot Corporation

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