Gift of the GAP
by Jason Lim Gap, the 40-year old American clothing company, is also one of the most popular with net sales of $3.8 billion in 2009. The cool, sometimes simple visual language through its collaterals and advertising has worked plenty well over the year. With 1,140 stores in the U.S. and almost 300 more abroad, Gap has been synonymous with hip, wearable clothes with reasonable prices. In a shocking, unexpected turn, Gap launched its new logo quietly a little while ago. The new look Helvetica Neue- (our favourite font, no doubt) powered logo was almost a slap in the face for some. With...
read moreRIMBA has arrived!
See and download the full gallery on posterous Personal friend, Mareena Yahya Kershot, has put her hidden talent, and the love of Malaysia and nature as a whole to good use. Welcome – RIMBA, her very own locally-grown label, which means Pristine Forest in Malay. Using fruits as her motifs in her first range of hand-painted originals, they currently feature: 1) Pisang ( Banana) 2) Rambutan 3) Durian 4) Manggis ( Mangosteen) These T-shirts are for exclusively for children. They come in S, M and L sizes. They are in the retail channels yet, but will be appearing in KLCC, Bangsar and...
read moreMeatWorks. For all your meaty cravings. And more.
MeatWorks is a fresh F&B concept combining restaurant, deli, butchery and MeatStudio. Masterminded by NFC – National Feedlot Corporation, possibly the largest halal, organic beef producer in Malaysia, MeatWorks offers global cuisine in a contemporary, rustic setting. The MeatWorks project is by far, one of the most interesting and challenging projects scratchdisk has ever undertaken. Being involved from ground up, scratchdisk was tasked to develop the branding, visual identity, environmental graphics and more. The design and creative process proved to be very fulfilling and...
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