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	<title>scratchdisk creative - branding, graphic design, visual identity, malaysia &#187; scratchdisk</title>
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		<title>scratchdisk&#8217;s Identity Gets 2.0 Makeover</title>
		<link>http://scratchdisk.biz/2009/03/scratchdisks-identity-gets-20-makeover/</link>
		<comments>http://scratchdisk.biz/2009/03/scratchdisks-identity-gets-20-makeover/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 14:42:28 +0000</pubDate>
		<dc:creator>vernieman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[scratchdisk]]></category>
		<category><![CDATA[visual identity]]></category>

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		<description><![CDATA[scratchdisk&#8217;s identity, starting with its business cards has been given a complete makeover. Call it &#8216;Version 2.0&#8242; for 2009, the card is a much cleaner, no-frills direction, not only incorporating an updated scratchdisk logo (we&#8217;ve dropped the icon) but also proudly bearing our association to Level5, a creative group we&#8217;ve set-up with Paper Cut Ideas, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://scratchdisk.biz/wp-content/uploads/2009/03/sd-card1.jpg" title="sd-card1.jpg"><img src="http://scratchdisk.biz/wp-content/uploads/2009/03/sd-card1.jpg" class="shutter" style="300px; width: 400px" alt="sd-card1.jpg" height="300" width="400" /></a></p>
<p><a href="http://scratchdisk.biz/wp-content/uploads/2009/03/sd-card2.jpg" title="sd-card2.jpg"><img src="http://scratchdisk.biz/wp-content/uploads/2009/03/sd-card2.jpg" class="shutter" style="300px; width: 400px" alt="sd-card2.jpg" height="300" width="400" /></a></p>
<p>scratchdisk&#8217;s identity, starting with its business cards has been given a complete makeover. Call it &#8216;Version 2.0&#8242; for 2009, the card is a much cleaner, no-frills direction, not only incorporating an updated scratchdisk logo (we&#8217;ve dropped the icon) but also proudly bearing our association to <a href="http://www.level5creative.com" title="Level5 Creative Group">Level5</a>, a creative group we&#8217;ve set-up with <a href="http://cleanpapercut.com" title="Paper Cut Ideas">Paper Cut Ideas</a>, <a href="http://simpleet.com" title="Simpleet Solutions">Simpleet Solutions</a> and <a href="http://wilfredstudios.com" title="Wilfredstudios.com">Wilfredstudios</a>.</p>
<p>The new card is devoid of colours (one spot colour printing), utilising environmental-friendly paper from <a href="http://www.takeo.co.jp/cgi-bin/site/index.php" title="Fine Paper Takeo">Fine Paper Takeo</a> and executed with a simple emboss. The new identity gives a clue as to where scratchdisk is heading as a creative company &#8211; simple (back-to-basics), socially-responsible and innovative.</p>
<p>Coming right up will be an updated website to be consistent with the new look plus moving to new premises in April! Looks like 2009 is a time for change!</p>
<p>What do you think of the new cards? <a href="http://twitter.com/scratchdiskcr" title="scratchdisk creative @ Twitter">Tweet us! </a></p>
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		<title>scratchdisk&#8217;s profile featured on SlideShare&#8217;s Design page</title>
		<link>http://scratchdisk.biz/2009/02/scratchdisks-profile-featured-on-slideshares-design-page/</link>
		<comments>http://scratchdisk.biz/2009/02/scratchdisks-profile-featured-on-slideshares-design-page/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 14:53:24 +0000</pubDate>
		<dc:creator>vernieman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[scratchdisk]]></category>
		<category><![CDATA[SlideShare]]></category>
		<category><![CDATA[The Work]]></category>

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		<description><![CDATA[We&#8217;re honoured to be featured on SlideShare&#8217;s main Design page. Check us out here! &#62; Direct link to the presentation is here.]]></description>
			<content:encoded><![CDATA[<p><a href="http://scratchdisk.biz/wp-content/uploads/2009/02/picture-1.png" title="scratchdisk on SlideShare"><img src="http://scratchdisk.biz/wp-content/uploads/2009/02/picture-1.png" alt="scratchdisk on SlideShare" /></a></p>
<p>We&#8217;re honoured to be featured on SlideShare&#8217;s main Design page. <a href="http://www.slideshare.net/category/design" title="scratchdisk on SlideShare">Check us out here!</a></p>
<p><a href="http://www.slideshare.net/scratchdisk/scratchdisk-profile-nov-2008-980827">&gt; Direct link to the presentation is here. </a></p>
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