VANConnected Poster for WCG KL 2009

VAN Connected is a gaming community that links cyber cafes within a centralised network aka Battle LAN. It is a network infrastructure and service for cyber cafes to communicate amongst each other. Its aim is to build a modern, healthy and friendly gaming community for the cyber cafes in Malaysia. In conjunction with WCG (World Cyber Games) KL 2009, VAN Connected commissioned scratchdisk to design/develop a poster to best explain and promote the benefits of the VAN Connected platform.

MeatWorks Restaurant, the contemporary restaurant based in Solaris, Mont Kiara is fast becoming THE place for good, juicy, melt-in-your-mouth steaks. MeatWorks has been one of the most challenging and fulfilling project for scratchdisk ever. Aside from developing the brand, visual identity, advertising and web, we also helped MeatWorks to take advantage of social media with strong presence in Twitter and now, Facebook. It’s been quite a journey, stay tuned for more great things from MeatWorks!

+ Follow MeatWorks on Twitter
+ Add MeatWorks as a friend on Facebook
+ Be a fan of MeatWorks on Facebook

MeatWorks is a fresh F&B concept combining restaurant, deli, butchery and MeatStudio. Masterminded by NFC – National Feedlot Corporation, possibly the largest halal, organic beef producer in Malaysia, MeatWorks offers global cuisine in a contemporary, rustic setting. The MeatWorks project is by far, one of the most interesting and challenging projects scratchdisk has ever undertaken. Being involved from ground up, scratchdisk was tasked to develop the branding, visual identity, environmental graphics and more. The design and creative process proved to be very fulfilling and gratifying simply because of the Client’s involvement in every stage of development. Receptive to ideas, yet knowing what they wanted or didn’t want, pushed scratchdisk to be better and do better. The passionate MeatWorks team truly inspired us and even from the start, we believed in the brand, what it stood for and what it could develop into. We are indeed glad to be part of MeatWorks’s growth and thankful that we’ve been given an opportunity to do great things with the brand. We love it so much we’ve pushed the idea of using social media to the Client, and MeatWorks is now on Twitter and coming to Facebook real soon. We’re currently developing the official website and more!

Follow MeatWorks on Twitter, and we’ll keep you posted on the up-and-coming Facebook and official website.

+ MeatWorks on Twitter
+ National Feedlot Corporation

scratchdisk’s identity, starting with its business cards has been given a complete makeover. Call it ‘Version 2.0′ for 2009, the card is a much cleaner, no-frills direction, not only incorporating an updated scratchdisk logo (we’ve dropped the icon) but also proudly bearing our association to Level5, a creative group we’ve set-up with Paper Cut Ideas, Simpleet Solutions and Wilfredstudios.

The new card is devoid of colours (one spot colour printing), utilising environmental-friendly paper from Fine Paper Takeo and executed with a simple emboss. The new identity gives a clue as to where scratchdisk is heading as a creative company – simple (back-to-basics), socially-responsible and innovative.

Coming right up will be an updated website to be consistent with the new look plus moving to new premises in April! Looks like 2009 is a time for change!

What do you think of the new cards? Tweet us!

??THE RACE PERFORMANCE CENTER (RPC) was born out of passion for motorsports and have grown from a mere auto parts retailer to catering to the needs of competitive racing (circuit and rally) and performance tuning. Based out of Glenmarie, Shah Alam, RACE is part of an automotive group of companies covering parts manufacturing, retail and distribution, service and support, event management and motorsports.

RPC is also home to The R3gister – the official R3 Club – www.r3gister.org

scratchdisk creative is proud to be the creative agency for RACE and RPC, having a similar passion and background for cars, racing and motorsports. scratchdisk undertakes all creative matters with regards to visual identity, advertising and design. An ad campaign is currently on the way, as well as marketing collateral. scratchdisk is also working hand-in-hand with RACE on an ambitious project to design, develop and launch limited edition cars. This will take place over the next 6-12 months. scratchdisk is responsible for the styling, visual identity of the vehicles’ interior and exterior as well as the marketing collaterals and advertising that ensues.

> Learn more about RACE – visit the RACE-RPC and SPS (Safety Performance Style) websites